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Contemporary Marketing Strategy
- Analyzing Consumer Behavior to Drive Managerial Decision Making
- Binding:
- Hardback
- Pages:
- 277
- Published:
- February 24, 2019
- Edition:
- 12019
- Dimensions:
- 148x210x0 mm.
- Weight:
- 519 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
Description of Contemporary Marketing Strategy
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
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