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Contemporary Perspectives on Corporate Marketing

- Contemplating Corporate Branding, Marketing and Communications in the 21st Century

part of the Routledge Interpretive Marketing Research series

Contemporary Perspectives on Corporate Marketing
About Contemporary Perspectives on Corporate Marketing

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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  • Language:
  • English
  • ISBN:
  • 9781138206069
  • Binding:
  • Paperback
  • Pages:
  • 176
  • Published:
  • August 3, 2016
  • Dimensions:
  • 232x158x13 mm.
  • Weight:
  • 276 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of Contemporary Perspectives on Corporate Marketing

Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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