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Content Strategy for the Web

About Content Strategy for the Web

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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  • Language:
  • English
  • ISBN:
  • 9780321808301
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • March 21, 2012
  • Edition:
  • 2
  • Dimensions:
  • 227x179x12 mm.
  • Weight:
  • 428 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 30, 2024

Description of Content Strategy for the Web

When it was first published in 2009,
Content Strategy for the Web

was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

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