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Corporate Branding in Facebook Fan Pages
- Ideas for Improving Your Brand Value
- Binding:
- Paperback
- Pages:
- 140
- Published:
- March 29, 2015
- Dimensions:
- 229x152x8 mm.
Delivery:
1-2 weeks
Expected delivery: May 14, 2025
Description of Corporate Branding in Facebook Fan Pages
Shows how companies can improve their brand value by fostering their online corporate reputation. The book is a result of four years of research, in which the authors analysed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks.
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