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Corporate Hospitality Bei Sportevents
- Konzeption Eines Wirkungsmodells
part of the Event- und Impaktforschung series
- Binding:
- Paperback
- Pages:
- 207
- Published:
- August 2, 2011
- Edition:
- 2011
- Dimensions:
- 208x147x18 mm.
- Weight:
- 340 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Corporate Hospitality Bei Sportevents
Stefan Walzel erarbeitet ein konsistentes Evaluationsmodell der Corporate Hospitality mit Fokus auf die beziehungstheoretischen Konzepte der affektiven und konativen Wirkungen und schlägt auf dieser Basis alternative Forschungsdesigns zur empirischen Effizienzmessung von Corporate Hospitality bei Sportevents vor.
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