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Corporate Social Responsibility and Marketing Ethics
- Binding:
- Paperback
- Pages:
- 226
- Published:
- August 25, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 435 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Corporate Social Responsibility and Marketing Ethics
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
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