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Creating Value with Data Analytics in Marketing
- Mastering Data Science
part of the Mastering Business Analytics series
- Binding:
- Paperback
- Pages:
- 314
- Published:
- November 7, 2021
- Edition:
- 2
- Dimensions:
- 245x173x20 mm.
- Weight:
- 598 g.
In stock
Delivery:
3-5 business days
Expected delivery: March 8, 2025
Description of Creating Value with Data Analytics in Marketing
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
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