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Creative Marketing

- An Extended Metaphor for Marketing in a New Age

About Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

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  • Language:
  • English
  • ISBN:
  • 9781403941909
  • Binding:
  • Hardback
  • Pages:
  • 161
  • Published:
  • November 9, 2005
  • Edition:
  • 2006
  • Dimensions:
  • 140x216x14 mm.
  • Weight:
  • 375 g.
Delivery: 2-3 weeks
Expected delivery: December 20, 2024
Extended return policy to January 30, 2025

Description of Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.

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