Creativity, Inc.

Creativity, Inc. is a compelling narrative about creativity and business from Ed Catmull, one of the founders of Pixar Animation Studios. Published by Transworld Publishers Ltd in 2014, this book is a must-read for anyone interested in the intersection of creativity and corporate culture. Catmull shares his experience and insights into how to build a creative culture, lead in times of uncertainty, and foster a collaborative environment. The book is a blend of biography, business theory, and practical advice, all wrapped up in a compelling narrative that provides a unique insight into the magic of Pixar. Creativity, Inc. is not just for managers and leaders. It's for anyone who wants to work in an environment that fosters creativity and problem-solving. So, whether you're an executive, a manager, an artist, a writer, or just someone interested in Pixar, Creativity, Inc. has something for you. This book is an essential addition to your library, brought to you by Transworld Publishers Ltd.

Pixar movies are an object lesson in what creativity really is. In this book, the author reveals the ideals and techniques, honed over years, that have made Pixar so widely admired - and so profitable.