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Critical Thinking in Consumer Behavior
- Cases and Experiential Exercises
- Binding:
- Paperback
- Pages:
- 192
- Published:
- August 24, 2009
- Edition:
- 2
- Dimensions:
- 216x276x9 mm.
- Weight:
- 382 g.
Delivery:
2-4 weeks
Expected delivery: February 9, 2025
Description of Critical Thinking in Consumer Behavior
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
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