We a good story
Quick delivery in the UK

CRM Systems in Industrial Companies

- Intra- and Inter-Organizational Effects

About CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

Show more
  • Language:
  • English
  • ISBN:
  • 9781137335654
  • Binding:
  • Hardback
  • Pages:
  • 249
  • Published:
  • March 27, 2014
  • Dimensions:
  • 219x180x20 mm.
  • Weight:
  • 446 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of CRM Systems in Industrial Companies

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

User ratings of CRM Systems in Industrial Companies



Find similar books
The book CRM Systems in Industrial Companies can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.