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Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles
- Binding:
- Paperback
- Pages:
- 252
- Published:
- February 28, 2022
- Dimensions:
- 236x158x15 mm.
- Weight:
- 400 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 15, 2024
Description of Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles
This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.
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