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Customer Relationship Management
- A Global Perspective
- Binding:
- Hardback
- Pages:
- 216
- Published:
- April 27, 2008
- Dimensions:
- 165x240x18 mm.
- Weight:
- 532 g.
Delivery:
2-3 weeks
Expected delivery: December 4, 2024
Description of Customer Relationship Management
Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.
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