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Customer Relationship Management
- Binding:
- Paperback
- Pages:
- 214
- Published:
- June 23, 2024
- Dimensions:
- 155x233x14 mm.
- Weight:
- 338 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 22, 2024
Description of Customer Relationship Management
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
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