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Customer Relationship Management in the Digital Age
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- Binding:
- Hardback
- Pages:
- 238
- Published:
- June 11, 2025
- Dimensions:
- 174x246x0 mm.
- Weight:
- 620 g.
Delivery:
2-3 weeks
Expected delivery: July 13, 2025
Description of Customer Relationship Management in the Digital Age
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
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