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Customer Relationship Management

- Organizational and Technological Perspectives

About Customer Relationship Management

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

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  • Language:
  • English
  • ISBN:
  • 9783540440017
  • Binding:
  • Hardback
  • Pages:
  • 172
  • Published:
  • March 18, 2003
  • Edition:
  • 2003
  • Dimensions:
  • 155x235x12 mm.
  • Weight:
  • 980 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Customer Relationship Management

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.

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