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Customer Relationship Management
- Organizational and Technological Perspectives
- Language:
- English
- ISBN:
- 9783642078859
- Binding:
- Paperback
- Pages:
- 172
- Published:
- March 13, 2012
- Edition:
- 2003
- Dimensions:
- 155x235x10 mm.
- Weight:
- 296 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Customer Relationship Management
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.
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