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Customer Relationship Management
- Binding:
- Paperback
- Pages:
- 346
- Published:
- January 22, 2024
- Edition:
- 5
- Dimensions:
- 189x246x21 mm.
- Weight:
- 718 g.
In stock
Delivery:
3-5 business days
Expected delivery: July 24, 2025
Description of Customer Relationship Management
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
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