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Customer Relationship Management
- Binding:
- Hardback
- Pages:
- 320
- Published:
- October 28, 2002
- Dimensions:
- 242x167x29 mm.
- Weight:
- 674 g.
Delivery:
2-3 weeks
Expected delivery: August 7, 2025
Description of Customer Relationship Management
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
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