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Data Analytics in Marketing, Entrepreneurship, and Innovation
part of the Data Analytics Applications series
- Binding:
- Paperback
- Pages:
- 182
- Published:
- September 25, 2023
- Dimensions:
- 156x10x234 mm.
- Weight:
- 277 g.
Delivery:
1-2 weeks
Expected delivery: May 24, 2024
Description of Data Analytics in Marketing, Entrepreneurship, and Innovation
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
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The book Data Analytics in Marketing, Entrepreneurship, and Innovation can be found in the following categories:
- Business & Education > Economy & Finance
- Business & Education > Management & Strategy
- Business & Education > Computing & IT
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