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Decoding Coca-Cola
- A Biography of a Global Brand
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 240
- Published:
- December 8, 2020
- Dimensions:
- 167x242x21 mm.
- Weight:
- 520 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 7, 2024
Description of Decoding Coca-Cola
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
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