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Defending Your Brand
- How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
- Binding:
- Paperback
- Pages:
- 294
- Published:
- October 11, 2012
- Dimensions:
- 156x233x20 mm.
- Weight:
- 466 g.
Delivery:
2-4 weeks
Expected delivery: October 24, 2024
Description of Defending Your Brand
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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