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Developing New Products and Services
- Binding:
- Paperback
- Pages:
- 340
- Published:
- November 15, 2011
- Edition:
- Dimensions:
- 153x228x20 mm.
- Weight:
- 500 g.
Delivery:
1-2 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Developing New Products and Services
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
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