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Dictionary of Advertising and Marketing Concepts
- Binding:
- Hardback
- Pages:
- 143
- Published:
- August 30, 2013
- Dimensions:
- 152x229x13 mm.
- Weight:
- 362 g.
Delivery:
2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
Description of Dictionary of Advertising and Marketing Concepts
In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.
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