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Dictionary of Advertising and Marketing Concepts
- Binding:
- Hardback
- Pages:
- 143
- Published:
- August 30, 2013
- Dimensions:
- 152x229x13 mm.
- Weight:
- 362 g.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
Description of Dictionary of Advertising and Marketing Concepts
In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.
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