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Digital and Social Media Marketing

- Emerging Applications and Theoretical Development

part of the Advances in Theory and Practice of Emerging Markets series

Digital and Social Media Marketing
About Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.

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  • Language:
  • English
  • ISBN:
  • 9783030243760
  • Binding:
  • Paperback
  • Pages:
  • 339
  • Published:
  • November 19, 2020
  • Edition:
  • 12020
  • Dimensions:
  • 233x154x27 mm.
  • Weight:
  • 558 g.
Delivery: 1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
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Description of Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.

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