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Digital Disruption in Marketing and Communications
- A Strategic and Organizational Approach
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 230
- Published:
- October 16, 2019
- Dimensions:
- 242x162x15 mm.
- Weight:
- 514 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Digital Disruption in Marketing and Communications
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
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