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Digital Disruption in Marketing and Communications

- A Strategic and Organizational Approach

About Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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  • Language:
  • English
  • ISBN:
  • 9781032087917
  • Binding:
  • Paperback
  • Pages:
  • 244
  • Published:
  • June 29, 2021
  • Dimensions:
  • 231x156x18 mm.
  • Weight:
  • 376 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

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