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Digital Luxury

- Transforming Brands and Consumer Experiences

About Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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  • Language:
  • English
  • ISBN:
  • 9781526458933
  • Binding:
  • Hardback
  • Pages:
  • 280
  • Published:
  • May 26, 2019
  • Dimensions:
  • 248x178x18 mm.
  • Weight:
  • 636 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Digital Luxury

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

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