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Digital Marketing
- Global Strategies from the World's Leading Experts
- Binding:
- Paperback
- Pages:
- 432
- Published:
- February 6, 2001
- Dimensions:
- 162x238x35 mm.
- Weight:
- 744 g.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Digital Marketing
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S.
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