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Digital Transformation and Corporate Branding
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- Binding:
- Paperback
- Pages:
- 308
- Published:
- December 17, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: February 14, 2025
Description of Digital Transformation and Corporate Branding
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
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