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Digital Transformation in the Customer Experience
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- Binding:
- Hardback
- Pages:
- 440
- Published:
- February 9, 2025
- Dimensions:
- 156x234x0 mm.
- Weight:
- 1002 g.
Delivery:
2-3 weeks
Expected delivery: April 24, 2025
Description of Digital Transformation in the Customer Experience
Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.
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