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Direct, Digital & Data-Driven Marketing
- Binding:
- Paperback
- Pages:
- 784
- Published:
- January 22, 2020
- Edition:
- 5
- Dimensions:
- 248x189x42 mm.
- Weight:
- 1514 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 4, 2024
Description of Direct, Digital & Data-Driven Marketing
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
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