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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

About Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

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  • Language:
  • English
  • ISBN:
  • 9780071778626
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • November 15, 2012
  • Dimensions:
  • 159x232x25 mm.
  • Weight:
  • 574 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].

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