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EDLP versus Hi-Lo Pricing Strategies in Retailing
- Literature Review and Empirical Examinations in the German Retail Market
part of the Schriften zu Marketing und Handel series
- Binding:
- Hardback
- Pages:
- 127
- Published:
- April 23, 2014
- Edition:
- Dimensions:
- 217x157x14 mm.
- Weight:
- 312 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of EDLP versus Hi-Lo Pricing Strategies in Retailing
This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.
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