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Electronic Customer Relationship Management
- Binding:
- Hardback
- Pages:
- 224
- Published:
- January 30, 2006
- Dimensions:
- 178x254x0 mm.
- Weight:
- 589 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Electronic Customer Relationship Management
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
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