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Electronic Customer Relationship Management
- Binding:
- Paperback
- Pages:
- 224
- Published:
- June 16, 2016
- Dimensions:
- 254x180x18 mm.
- Weight:
- 474 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Electronic Customer Relationship Management
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
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