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Electronic Marketing
- Theory and Practice for the Twenty-First Century
- Binding:
- Paperback
- Pages:
- 456
- Published:
- December 5, 2003
- Dimensions:
- 190x246x25 mm.
- Weight:
- 859 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 22, 2024
Description of Electronic Marketing
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
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