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Employer Branding for Competitive Advantage

- Models and Implementation Strategies

About Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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  • Language:
  • English
  • ISBN:
  • 9780367650964
  • Binding:
  • Hardback
  • Pages:
  • 204
  • Published:
  • March 21, 2021
  • Dimensions:
  • 161x241x20 mm.
  • Weight:
  • 478 g.
Delivery: 2-3 weeks
Expected delivery: December 13, 2024

Description of Employer Branding for Competitive Advantage

This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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