Enlightened Marketing in Challenging Times

Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising.- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis.- Chapter3. The Impact of Culture on Humorous Ads: An Abstract.- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract.- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers'' Willingness to Disclose Personal Data.- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract.- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract.- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract.- Chapter9. Deceptive Use of the ''Regionality'' Concept in Product Labelling: An Abstract.- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?.- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract.- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract.- Chapter13. Influencing Consumers'' Buying Behavior through Smell: An Abstract.- Chapter14. Thinking Creatively through Hands.- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next?.- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract.- Chapter19. Has Luxury Consumption Something to do with Fear and Love?.- Chapter20. Millennial Consumer''s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract.- Chapter21. The Elephant in the Room: An Abstract.- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract.- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract.- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games.- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities.- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players?.- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing.- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity.- Chapter29. Brand Strength''s Nomological Net and Dimensional Dynamics: An Abstract.- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract.- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract.- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing.- Chapter33. An Abstract: The Underlying Sources of OI-IO''s Strategic Approaches and International Marketing: An Exploratory Qualitative Study.- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract.- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract.- Chapter36. Special Session: Relationship Intelligence