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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
- Binding:
- Hardback
- Pages:
- 236
- Published:
- August 14, 2002
- Dimensions:
- 156x234x14 mm.
- Weight:
- 509 g.
Delivery:
2-4 weeks
Expected delivery: May 26, 2024
Description of Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".
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