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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

About Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".

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  • Language:
  • English
  • ISBN:
  • 9780762308699
  • Binding:
  • Hardback
  • Pages:
  • 236
  • Published:
  • August 13, 2002
  • Dimensions:
  • 156x234x14 mm.
  • Weight:
  • 509 g.
Delivery: 2-4 weeks
Expected delivery: December 12, 2024

Description of Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award".

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