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Essentials of Digital Marketing
part of the Global Management Series series
- Binding:
- Hardback
- Pages:
- 244
- Published:
- February 25, 2018
- Dimensions:
- 250x196x26 mm.
- Weight:
- 666 g.
Delivery:
2-4 weeks
Expected delivery: January 24, 2025
Extended return policy to January 30, 2025
Description of Essentials of Digital Marketing
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
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