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Essentials of Digital Marketing

About Essentials of Digital Marketing

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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  • Language:
  • English
  • ISBN:
  • 9781911396000
  • Binding:
  • Hardback
  • Pages:
  • 244
  • Published:
  • February 25, 2018
  • Dimensions:
  • 250x196x26 mm.
  • Weight:
  • 666 g.
Delivery: 2-4 weeks
Expected delivery: December 11, 2024

Description of Essentials of Digital Marketing

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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