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Essentials of Digital Marketing
part of the Global Management Series series
- Binding:
- Paperback
- Pages:
- 244
- Published:
- February 25, 2018
- Dimensions:
- 246x189x17 mm.
- Weight:
- 502 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 23, 2024
Description of Essentials of Digital Marketing
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
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