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Essentials of Marketing
- Binding:
- Paperback
- Pages:
- 484
- Published:
- September 1, 2022
- Dimensions:
- 172x24x243 mm.
- Weight:
- 906 g.
In stock
Delivery:
3-5 business days
Expected delivery: September 27, 2024
Description of Essentials of Marketing
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
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The book Essentials of Marketing can be found in the following categories:
- Business & Education > Marketing
- Business & Education > Management & Strategy
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