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European Consumers in the Digital Era

European Consumers in the Digital Era
About European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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  • Language:
  • English
  • ISBN:
  • 9781032204666
  • Binding:
  • Paperback
  • Pages:
  • 200
  • Published:
  • May 26, 2024
  • Dimensions:
  • 157x231x15 mm.
  • Weight:
  • 336 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025

Description of European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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