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European Consumers in the Digital Era
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 200
- Published:
- October 17, 2022
- Dimensions:
- 156x14x234 mm.
- Weight:
- 481 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of European Consumers in the Digital Era
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
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- Business & Education > Marketing
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