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European Consumers in the Digital Era

About European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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  • Language:
  • English
  • ISBN:
  • 9781032204611
  • Binding:
  • Hardback
  • Pages:
  • 200
  • Published:
  • October 18, 2022
  • Dimensions:
  • 156x14x234 mm.
  • Weight:
  • 481 g.
Delivery: 2-3 weeks
Expected delivery: October 17, 2024

Description of European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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