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Evaluating Public Communication
- Exploring New Models, Standards, and Best Practice
- Binding:
- Hardback
- Pages:
- 392
- Published:
- September 5, 2017
- Dimensions:
- 241x164x27 mm.
- Weight:
- 742 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Evaluating Public Communication
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
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