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Evaluating Public Communication
- Exploring New Models, Standards, and Best Practice
- Binding:
- Paperback
- Pages:
- 392
- Published:
- September 7, 2017
- Dimensions:
- 231x156x22 mm.
- Weight:
- 626 g.
In stock
Delivery:
3-5 business days
Expected delivery: June 12, 2025
Description of Evaluating Public Communication
Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.
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