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Expand, Grow, Thrive
- 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method
- Binding:
- Hardback
- Pages:
- 352
- Published:
- February 11, 2018
- Dimensions:
- 235x163x24 mm.
- Weight:
- 654 g.
Delivery:
2-3 weeks
Expected delivery: October 1, 2025
About Pete (President and Founder of Licensing Brands Canalichio
View all books by Pete (President and Founder of Licensing Brands CanalichioDescription of Expand, Grow, Thrive
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
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