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Eye Tracking for Visual Marketing

About Eye Tracking for Visual Marketing

Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.

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  • Language:
  • English
  • ISBN:
  • 9781601981547
  • Binding:
  • Paperback
  • Pages:
  • 104
  • Published:
  • August 8, 2008
  • Dimensions:
  • 158x237x6 mm.
  • Weight:
  • 172 g.
Delivery: 1-2 weeks
Expected delivery: September 2, 2024

Description of Eye Tracking for Visual Marketing

Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.

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