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Fashion Branding and Consumer Behaviors
- Scientific Models
part of the International Series on Consumer Science series
- Binding:
- Paperback
- Pages:
- 151
- Published:
- September 16, 2016
- Edition:
- 12014
- Dimensions:
- 234x157x13 mm.
- Weight:
- 270 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Fashion Branding and Consumer Behaviors
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
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